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Don't forget to tell everyone about it!  

Whatever action you have taken and progress made, it is important to talk about it. Tell people what you have done and why. Be open. Be transparent.

There are different types of people whom you might want to communicate with customers and clients, employees, other businesses, governments and the general public. Be prepared to use a  variety of formats such as social media, apps, podcasts, reports that relate to both the topic you are talking about and to whom you are talking.